What is the essence of a brand? So much more than ‘just a logo.’ What is it here at LID OFF THE BOX? I have been battling for years to put the jigsaw pieces together and create an integrated answer, a whole offering, and Lid Off THe box is where it’s landed. Why so long? Because I was not confident in what could come. Rational thinking agrees with my: I want to manage one space not many, I want every drop that is poured out on this internet ocean to have synergy with the next because I want to create a Disney type offering with a difference. A huge vision. In reality it’s been my processing. This is all therapy. And, because of my background, learning, abilities and character; it is a possibility. In my mind!
In essence then, LID OFF THE BOX ENTERTAINMENT is about my quest to take the Lid Off The Box ‘of Life’ and learn to keep it off. Making Crazy Work encompasses that ridiculous dream, that heartfelt longing that can appear so needy, so pathetic, so childlike in an adult world of ‘pay the bills, be sensible, do it as a hobby.’
How do I find the courage, resources, energy and persistence to re-invent myself, when everyone around me thinks I am nuts with my silly ‘imprecise’ dreams, or turn away when it takes so many years to have the courage to share? How do I develop an ‘Eddie The Eagle’ self belief? Particularly when I haven’t got the practical nor life skills to be effective in this? How can I be ‘Making Crazy Work?’ How can ‘we’ do this? How can we be who we feel we were made to be?