Re-stated - Re-starting: 24 April 24.

Sometimes the simplest of messages can have the most impact. A TLA - Three Letter Acronym has memorability. Yes We Can, Change Will Come, Make America Great! Three always works… You will find TLA's peppered throughout my work. Short, memorable, fun to create.

One of the most memorable messages I read though had two words. I was at Chartwell, Winston Churchill's House in Kent, England ( I have been three times). On the wall was a telegram he sent to his commander in Africa during the Second World War. 

It read “Take Africa.”

Below the message was a response from a while later.

It read “Africa taken.”